マーケティングに関する科学的・統計的調査

ひょんなことでAndrew Ehrenberg氏の研究を知ったので、関連リンクのメモをブログに残します。

後でしっかり読む予定ですが、かなり面白そうです。

  1. AdAge: Study: Only 1% of Facebook ‘Fans’ Engage With Brands
  2. AdAge: Do Popularity and Penetration Trump Loyalty?
  3. “The Contribution of Andrew Ehrenberg to Social and Marketing Research”, John A. Bound
  4. EMPGENS: “Repeat Buying”, Andrew Ehrenberg
  5. EMPGENS Home

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