Non-game Apps Growth in the Google Play Store

In a previous post, I took a look at the recent report from App Annie, “Google Play’s Phenomenal Growth” and mentioned that the growth wasn’t actually as phenomenal as App Annie’s blog title suggests.

Here, I would like to draw attention to the fact that if you look at non-game app revenue, the situation is actually quite bad. That is to say, we are definitely seeing a leveling off.

App Annie tells us;

1. 14Q1 Google Play app revenue was 2.4x year on year.
2. Game’s share of Google Play revenue grew from 80% to 90% year on year.

Putting this data into a simple table, we get the following (units are Indexed Revenue);

Surprisingly, the growth of the non-Game category is only 20%.

Now that’s far from phenomenal.